Effective Ways to Use Your Logo on Holiday Cards

By: Andy West, Fri Feb 5th, 2010

The holidays are most likely your busiest season. So, why not take advantage of the multitudes of people who are searching for the perfect holiday gift and seize the opportunity to make your business more recognizable? You can gather new customers and enhance current relationships with a simple holiday greeting or message of thanks sent out on corporate holiday cards. But the most essential aspect of designing your holiday cards involves including your logo. By adding your logo to your holiday cards you can transform them into an effective advertising tool. Having your logo on the front of your cards, or even on the envelopes, helps customers to instantly recognize who it’s from. Furthermore, adding your logo to all of your marketing materials, including holiday your greetings, is a great way to provide a consistent reinforcement of your brand. While adding your logo is the first step to creating an effective marketing tool out of your holiday cards, you can’t just put it anywhere. You want to make sure your customers know exactly who sent those holiday well-wishes, and the best way to do that is to make your logo as noticeable as possible. Here are a few tips to make sure your business gets recognized amidst the piles of holiday mail: 1. Put your logo on the front of your card. Don’t bury your logo inside your card. Place it on the front in a prominent place so that customers will see it immediately. If you want to get noticed even faster, add it to your return address labels. 2. Make sure your logo doesn’t blend in with the rest of the design. As you pick out a design for your holiday cards, consider what colors will work best with your company’s logo. If your colors are red and blue, you may want to pick a card that has a lighter background such as white or yellow. This will ensure that your logo pops out to your audience. 3. Keep it simple. You might like the elaborate scroll-work or floral pattern of a particular card design, but once you add your logo, it just gets lost in all the details. Choose a design that will not only feature a holiday theme, but make your logo clear and uncluttered. Designs with open spaces are perfect because you can just drop your logo right in. Put these tips to use to get the most out of your holiday marketing efforts. Remember, sending holiday cards is the perfect way to thank customers for their continued support and to show how much they are appreciated all year long.

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Effective Ways to Use Your Logo on Holiday Cards

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